Nike also took advantage of this marketing opportunity with the Air Jordan I "Banned" advertisement, which stated "On September 15th, Nike created a revolutionary new basketball shoe. Fines imposed by the NBA on Jordan for wearing the shoes bestowed upon them an iconic brand and was later regarded as groundbreaking in part due to its defiance of NBA regulations. Nike agreed to pay each fine, garnering both controversy and publicity around the shoe. Nike designed the Air Jordan I based on the Chicago Bulls' red and black team colors with only 23% white, which violated the NBA's policy. Failure to follow this policy resulted in a $5,000 fine per game. The NBA policy stated that the shoes must be 51% white and in accordance with the shoes that the rest of the team was wearing. Sales greatly exceeded expectations, earning $126 million in one year. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years. On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. While other companies saw Jordan as a figure for promoting preexisting shoe lines, Nike took Jordan's criticism into account to make him "a stand alone star and give him a signature shoe line." Nike showcased the first design of the shoe, but Jordan criticized its colorway. In their meeting with Jordan, Nike centered its presentation around a highlight video of Jordan's various slam dunks, scored to " Jump (For My Love)" by the Pointer Sisters. The Jordan Logo, known as the " Jumpman", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics.Īs Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas, Converse, and Nike. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985. Related apparel and accessories are marketed under Jordan Brand. If you’re looking for every upcoming release from Jordan Brand, then be sure to check out the full schedule of releases right here on our dedicated Air Jordan Release Dates page.Air Jordan is a line of basketball shoes produced by Nike, Inc. The pair is currently expected to arrive on July 13.Įxpect to learn more about the Air Jordan 12 “Brilliant Orange” in the coming months - so be sure to keep your eyes glued to our official Twitter account for further updates. Blacks return to accentuate the liner, laces, and eyestays, while tongue embroidery and rear pulls return to orange to complete the desgin. Tumbled black leather serves as the pair's base, with striking mudguards and rubber outsoles of the titular hue. Like many before it - and similarly designed to align with the upcoming Air Jordan 12 "Lakers" release - this too proffers a "Flu Game" blocking. 2023 will see the release of two colorways from A Ma Maniere, and now, the first confirmed general release for the calendar year, the ladies-exclusive Air Jordan 12 “Brilliant Orange Michael Jordan’s twelfth signature sneaker has played a consistent role in the brand’s storied success over the early stages of this century, with each year sprouting a handful of releases to keep the fans happy - and, more importantly, to maintain the silhouette’s relevancy.
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